Alté Névé chalet hotel
***

702 route de la plagne
74 110 MORZINE-AVORIAZ - FRANCE

tel: 04-50-79-01-96
fax: 04-50-79-20-91

Morzine and the Portes du Soleil

VILLAGE, TRADITION, AUTHENTICITY, CHARME, ONCE UPON A TIME... MORZINE-AVORIAZ

The beginning of tourism with the construction of the « Grand Hôtel »

It is often rumoured that Morzine’s debut as a tourist destination was due to a few obstinate high-ranking officials posted in Geneva, who succumbed to the charms of this old village huddled up on the top of the Vallée d' Aulps, and its gentle curving mountains and sheer vertiginous cliffs.
The "Grand Hotel" (first tourist hotel built in the 1920’s) and its owner François Baud opened up a new chapter in the village’s history. The inflow of summer visitors was a breath of fresh air for local inhabitants who lived a modest life based on agriculture and the already declining slate-mines.
 
1934: OPENING OF THE PLÉNEY CABLE CAR

Ever more intrepid, visitors were slowly seduced by winter in Morzine. The thick covering of snow was a pretext for games, slides and new sensations: tobogganing, ski-jöering (towed behind a horse), the beginnings of downhill skiing and even ski-jumping!
In 1934, the Pleney cable-car was officially opened with pomp and circumstance. It was only used by hikers and those in search of Alpine views, as skiing was still a sport reserved for the reassuring prairies down in the valley. 

1960: THE CREATION OF AVORIAZ

Winter sports were developing constantly and Morzine locals were in search of higher ski-fields, having already built ski-lifts on the Pleney, Nyon and Chamossière Areas.
In 1960 Jean Vuarnet became resort director, and his task was to develop Avoriaz. The building of this "little Savoyard Colorado" with its mimetic architecture was the decisive move that lead to the creation of the Portes du Soleil Area, thanks to close relationships formed with Champéry and les Crosets. It also lent Morzine-Avoriaz its double identity which allies tradition with modernism. 
 
MORZINE TODAY…

Following in its ancestors’ footsteps, Morzine today continues this tradition of welcoming hospitality and controlled development. Today the resort has conserved the village’s former style: wooden facades, sculpted balconies, slate-covered roofs…  typical of Morzine. But its services and facilities are also in total harmony with the expectations of modern tourism.